The goal here was to create a holistic story around the Hurley Advantage Elite wetsuit, featuring the people who make it and the reasons it’s arguably one of the best wetsuits in the world. To achieve this we travel to the wetsuit factory in Japan, where we met Mayu; a skilled craftswoman and secret weapon behind the near-perfect stitching of the most premium wetsuit. We got to know her and the rest of the team as they took us to through process of making the Hurley Advantage Elite wetsuit. We also partnered with Canadian surfer, Pete Devries to put the finished product to the test.
In addition to the video, still imagery of the process and surf/lifestyle allowed us to further tell the story across various platforms.