HURLEY WOMEN'S RELAUNCH
In Spring 2018, after a 2 year hiatus, the brand re-introduced the women’s category with a fresh new perspective and objective to connect with a broader female audience beyond the core surf. I lead the creative team responsible for bringing this initiative to life.
My Role in this project: Creative Director
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CAMPAIGN IMAGERY
This photo grid captures the essence of the Hurley girl.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/40ef7e6d-3e3e-4a60-bfb3-452f9d424b96_rw_1920.jpg?h=d71999e8e56cf4975d20a8008d7d2358)