ABOUT THE PROJECT
For this campaign we created short film around Kai Lenny taking on John Florence’s sailboat using nothing but open ocean swell, a hydrofoil and his Hurley Alpha Trainers. The result was one of Hurley’s most viral pieces of content to date and nearly 90% S/T of the Alpha Trainer style.
The seasonal gift guide was an extension of the campaign visual narrative focused on waterman gear.
The retail initiative was an extension of the campaign visual narrative focused the Alpha Trainer short.