ABOUT THE PROJECT
For this campaign we created short film around Kai Lenny taking on John Florence’s sailboat using nothing but open ocean swell, a hydrofoil and his Hurley Alpha Trainers. The result was one of Hurley’s most viral pieces of content to date and nearly 90% S/T of the Alpha Trainer style.
■ My Role in this project: Digital Art Director ■
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CAMPAIGN IMAGERY
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STYLE GUIDE
The seasonal gift guide was an extension of the campaign visual narrative focused on waterman gear.
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RETAIL INITIATIVE
The retail initiative was an extension of the campaign visual narrative focused the Alpha Trainer short.
