POWER IN MOTION CAMPAIGN
Power in motion was the campaign for John John Florence’s first signature board short. This board short featured a new waistband technology called Livewire, which was a system that contracts when you move for lockdown fit and losses when you relax. A perfect solution to withstand the heavy conditions John John often surfs in. The campaign was brought to life through various mediums to cover all consumer touch points, from videos, retail initiatives, in-depth online story telling and social channels.
WEBSITE: HOME PAGE
WEBSITE: MICROSITE (CDP)
This microsite served as the hub for all things John John Florence. It featured his 1st signature board short, essentials, lookbook and gave access to Phantom Create, a board short customization platform, where the consumer could customize his board shorts silhouette.