ABOUT THE PROJECT
The approach to this campaign was simple: show your pride for the Beautiful Game in the world’d best board shorts. With impactful visuals amplifying each countries national colors and featuring a few our athletes wearing the product we were able to disrupt the marketplace and capitalize on World Cup energy in the surf space.
■ My Role in this project: Digital Design and Motion Graphics ■
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CAMPAIGN IMAGERY FOR USA
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WEBSITE: MICROSITE (CDP)
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CAMPAIGN IMAGERY OF OTHER COUNTRIES
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RETAIL WINDOW
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SEEDING KITS & IN-STORE INITIATIVES
