ABOUT THE PROJECT
The approach to this campaign was simple: show your pride for the Beautiful Game in the world’d best board shorts. With impactful visuals amplifying each countries national colors and featuring a few our athletes wearing the product we were able to disrupt the marketplace and capitalize on World Cup energy in the surf space.
■ My Role in this project: Digital Design and Motion Graphics ■
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CAMPAIGN IMAGERY FOR USA
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/0ad0172d-9a6b-47c7-92a6-b5771054d9cc_rw_1920.jpg?h=7813c5cb452fcd027d7c836782ffb737)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/53c653ac-84fb-47f0-9e27-6b9f9f1b6ffd_rw_1920.jpg?h=bafdc0758c53528f4718f284fc61acd4)
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WEBSITE: MICROSITE (CDP)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/06167284-af49-47e8-88f0-b515b7aa1585_rw_1920.jpg?h=bb188c7882b08b934f6ff4f6a36ca947)
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CAMPAIGN IMAGERY OF OTHER COUNTRIES
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/d86c598d-ed4b-471d-91b8-1cc80f514761_rw_1920.jpg?h=d5f1dd5536235f301824f2bdb6092de5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/290ff32b-8819-45b8-aee6-69f60196f285_rw_1920.jpg?h=d5ac5163d4da8c51b9bf815603c4b8cf)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/295ef907-2961-4c9b-8509-f2550d6611cf_rw_1920.jpg?h=d42cf6d7209cd1356f53fc032f76e6b5)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/71b4307a-070f-48cb-a59a-d60902c73d53_rw_1920.jpg?h=c132ba39cef2e65a96894fb22b22bcf4)
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RETAIL WINDOW
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/4b75979f-5c90-45e8-9520-422bd6e7f187_rw_1920.jpg?h=f667d0edeb35da3956598b4a6919eaa1)
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SEEDING KITS & IN-STORE INITIATIVES
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/68425af6-17d9-421a-8a7f-6c9ecfa3d6cd_rw_1920.jpg?h=2417f277e1c6ebee54eb0db304c810e4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/4e4af344-3e9d-4631-b365-94a16002970f_rw_1200.jpg?h=4d3ad00ecfdd6a1aa219a72b9b8c9106)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/127d2129-bfef-4a64-8e28-0619811ea075_rw_1920.jpg?h=7865688a0527c45aea18784e523adda5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/abbb4c1a-641d-420a-8119-fe11b00b2c02/ccca5bdb-4e91-4ef6-ba60-744e48ced243_rw_1920.jpg?h=98483c4b7bd9be8d940d477508cb2969)